MOST COMFORTABLE
67
%
MOST SUSTAINABLE
76
%
MOST AUTHENTIC
78
%
FIT
88
%
COMFORT
86
%
QUALITY
84
%
FINISH
73
%
GLOBAL CONSUMER
INSIGHTS
GLOBAL LIFESTYLE MONITOR: CHINA
PRIMARY PURCHASE DRIVERS
Important to clothing purchase:
COTTON CLOTHING BEST DESCRIBED AS
PERFORMANCE APPAREL
Likely to Pay More for Everyday Clothing With:
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor Survey, a biennial consumer research study.
In the 2021 survey approximately 12,000 consumers (1,000 consumers in each of 12 countries) were surveyed.
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND • TURKEY • VIETNAM • UNITED KINGDOM
© 2022 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL LIFESTYLE MONITOR SURVEY
INFO: [email protected] LIFESTYLEMONITOR.COTTONINC.COM
ONLINE SHOPPING SHIFTS TO SMARTPHONES
Percent who prefer using a smartphone to:
Browse Clothing
2 018 2 0 21
44
%
60
%
Purchase Clothing
2 018 2 0 21
32
%
46
%
95
%
Shop for
clothing online
RETAIL STORES SHOPPED FOR CLOTHING
In-StoreOnline
Specialty
Department
eCommerce
Sporting Goods
Discount
Independent
65
%
42
%
74
%
10
%
77
%
50
%
35
%
43
%
24
%
46
%
36
%
Traditional Media
TV, Magazines, Celebrities
55
%
Other People
Friends & colleagues, Family,
People you see on the street
Brand and retailer websites,
Retailer email and apps,
Social media, Blogs
Online
67
%
32
%
In-store displays, Salespeople,
Catalogs, Store fliers
Retailer Marketing
46
%
SOURCES FOR CLOTHING IDEAS
77
%
prefer cotton
or cotton
blends for their
most-worn
clothing
83
%
Fade
Resistance
87
%
84
%
Antimicrobial Durability
Enhancement
84
%
Wrinkle
Resistance
85
%
Sweat Hiding
Technology