Most Recent Purchase
Purchase Drivers
Fiber Preference
SHEETS & BEDDING
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
CHINA: WHAT CONSUMERS LOOK FOR IN SHEETS & BEDDING
Top reasons for recent purchase:
19%
23%
18%
To replace old
ones
Upgrading
For new
innovations
How purchased:
19%
For a new style,
color, or pattern
55%
14%
30%
In a physical
store
Online
Curbside or
in-store pickup
90%
are very satisfied with
most recent purchase
Reasons for satisfaction:
36%
25%
18%
Comfort/
Softness/Texture
Quality
Style/Pattern/Color
14%
Keeps me warm or cool
Quality
Softness
Breathability
Comfort
Makes a difference for comfort
Safety of fiber against skin
Quality
Ability to keep me warm or cool
say it is very
important to know
the fiber content of
sheets and bedding
87%
Reasons it is important (sheets only):
38%
41%
37%
36%
9 10
consumers are likely to look for home textiles described as 100% cotton
OUT
OF
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2023 Home Textiles Survey, conducted on February 6, 2023, with 1,000 Chinese home textiles consumers.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.