71%
56%
COVID-19
& CONSUMER CONCERNS IN
THINGS TO KNOW ABOUT...
CHINA
SECOND
WAVE
AGE
89%
60%
45+
25-44
14-24
46%
55%
76%
62%
45%
51%
WAVE 1, MARCH 20-30 WAVE 2, APRIL 28-MAY 3
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
look to face masks to
protect them
likely to look for cotton
in face masks
72%
As recovery begins, many consumers are
returning to normal levels of spending.
are trying to limit the
money they spend.
WAVE 1 WAVE 2
Spending More Spending
Less
Spending About
The Same
45%
38%
17%
41%
25%
34%
Consumers look forward to shopping in
physical stores, even as they embrace
online shopping.
62% 64%
WAVE 2WAVE 1
75%
excited to shop for clothes
in physical stores
82%
will buy more clothing
online in the future
92%
56%
plan to purchase clothing
in the next 3 months
dress
shirts
53%
dress
pants
54%
activewear
55%
denim
jeans
Items that consumers plan to puchase in the future:
70%
Expect this experience to change the
way they shop in the future.
WAVE 1
81%
WAVE 2
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in China conducted on
March 20-30, 2020 (Wave 1) & April 28-May 29, 2020 (Wave 2).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
Online shopping remains strong.
% shopping online more than before the pandemic