DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
SPAIN EDITION
Purchase Intention
€1.19
billion in 2021
€1.58
billion in 2026
(5 year growth 33%)
SPAIN: Planning to purchase more,
same, less denim jeans this year
32%
58%
10%
9
Size of Denim Jeans Market
1
Spanish own an
average of 9 pairs of
denim jeans
Where do you get
inspiration for a new
pair of jeans?
Where Spanish consumers
are planning to purchase
this year:
All/mostly
in-store
55%
9%
Equally in-store/online
29%
All/mostly
online
Online
Influencers
Friends/Family
Social Media
Top
Purchase
Drivers
More important
than other
countries*
Fit
Comfort
Quality
Made of Cotton
Has COVID changed
how regularly you
wear denim jeans:
Wearing these styles a lot more often than before pandemic:
81%
Favorite
fiber to
wear for
jeans:
Polyester
Rayon
13%
6%
Cotton
Wearing
more
32%
Wearing
the same
Wearing
less
58% 10%
Baggy/Loose
31%
Boyfriend
27%
Wide Leg
27%
Relaxed
29%
Flare
30%
Compared to manmade
fibers, jeans made with
cotton are the...
Highest quality
74%
Softest
72%
Most authentic
69%
69%
Most comfortable
67%
Reliable/trustworthy
For More Information Contact: Corporate Strategy & Insights at [email protected]
“CCI & Cotton Incorporated's 2021 Global Denim Survey” n=1,000 Spanish consumers age 18-60.
*The survey was also conducted in China, France, Germany, India, Italy, Mexico, Netherlands, U.K., U.S.
1
Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.