BATH TOWELS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
MEXICO: WHAT CONSUMERS LOOK FOR IN BATH TOWELS
Purchase Drivers
Top reasons for recent purchase:
Most Recent Purchase
51%
22%
To replace
old ones
Upgrading
To have
additional
How purchased:
31%
79%
4%
17%
In a physical
store
Online
Curbside or
in-store pickup
26%
For a new style,
color, or pattern
92%
are very satisfied with
most recent purchase
Reasons for satisfaction:
38%
27%
26%
Comfort/
Softness/ Texture
Style/ Color/ Pattern
Material/Fabric
21%
Quality
Quality
Softness
Washes clean/
Does not hold odor
Durability/ How
long they last
Absorbency
How soft or fluffy it feels
Quality
How well it absorbs
say it is very
important to
know the fiber
content of
bath towels
78%
Reasons it is important:
55%
58%
49%
Fiber Preference
9 10
consumers are likely to look for home textiles described as 100% cotton
OUT
OF
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2023 Home Textiles Survey, conducted on February 6, 2023, with 1,000 Mexican home textiles consumers.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.