84%
As the pandemic goes on, consumers are
conserving their finances.
are trying to limit the
money they spend.
WAVE 1 WAVE 2
Spending About
the Same
Spending
Less
Spending
More
30%
34%
36%
26%
43%
31%
AGE
45+
25-44
14-24
18%
54%
61%
71%
40%
56%
WAVE 1, MARCH 20 WAVE 2, APRIL 27
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
COVID-19
& CONSUMER CONCERNS IN THE
For More Information Contact: Corporate Strategy & Insights at Mark[email protected]
Source: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consum-
ers conducted on March 20, 2020 (Wave 1) and April 27, 2020 (Wave 2).
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
THINGS TO KNOW ABOUT...
U.S.
SECOND
WAVE
71%
75%
look to face masks to
protect them
likely to look for cotton
in face masks
Consumers are becoming more comfortable
shopping for clothes online, but still look forward
to shopping in physical stores.
32% 44%
Online shopping is up with stores closed.
% shopping online more than before the pandemic
WAVE 2WAVE 1
60%
excited to shop for
clothes in physical stores
64%
will buy more clothing
online in the future
77%
46%
plan to purchase clothing
in the next 3 months
casual
shirts
43%
denim
jeans
44%
sweatpants or
sweatshirts
44%
activewear
Items that consumers plan to puchase in the future:
63%
Expect this experience to change the
way they shop in the future.
WAVE 1
73%
WAVE 2