Cotton Incorporated
Supply Chain Video Insights
These animated infographics are focused on informing the industry of current topics of interest throughout the cotton supply chain. The foundation of every Insights is the exclusive analysis of global data collected from a range of ongoing Cotton Incorporated research, supplemented with secondary data from credible industry and government sources.
Online Shopping Around The World
Since its advent in the 1990s, online shopping has transformed the retail apparel landscape.
Extended Size Market
As rates of obesity rise around the world, consumers look for extended sizing, styles, and advertising to reflect their needs.
Denim Jeans and Evolving Fashion
Denim jeans have long been a staple in consumer wardrobes, even as new styles such as athleisure gain popularity.
Marketing Sustainability
Learn ways to connect with consumers and their motivations to shop for sustainable products.
Sustainable Fibers
Discover consumers’ preferences for eco-friendly fibers (in US) and the importance of marketing with the Seal of Cotton.
Sustainability is Natural
Dig deeper into the global concern about environmental change and what is driving today’s consumer.
U.S. Activewear Market
Gain insights into the world’s largest activewear market.
Athleisure’s Alteration
Learn more about this consumer-driven trend and it’s evolution.
Breaking Brand
Utilize Cotton Incorporated research to determine the best strategies to break brand loyalty in the activewear market.
Satiating Needs with Cotton
Uncover consumers’ primary purchase drivers to learn what motivates them.
Performance Technology Marketing
Offer performance technologies to help attract and retain new customers.
Performance Differentiation
Differentiate your brand with cotton performance offerings.
Smart Fabrics
Explore ways to become more competitive in the marketplace.
Millennials
Benefit from the spending power of the largest generation yet.
Engage Your Customers 24/7
Examine how to optimize your omnichannel strategy.
Fashion Forward Denim Jeans
Keep Consumers excited about denim jeans and move denim sales forward.