Melissa Bastos

Director, Corporate Strategy and Insights
Cotton Incorporated

Melissa Bastos is the Cotton Incorporated Director, Corporate Strategy and Insights. In her role, Melissa is responsible for directing the development of corporate performance measures, corporate strategy, and strategic research including global consumer attitudinal and behavioral studies as well as product assessments, such as the Cotton Incorporated Lifestyle Monitor™ and Retail Monitor™ research, which are conducted in the US, China, Europe, Latin America and India.

For more than 15 years, Melissa has researched, analyzed, and presented consumer and retail behaviors in nearly 20 countries.