4
in
5
FACTS ABOUT
BACK-TO-SCHOOL
SHOPPING
$312
13
Average amount parents plan to
spend on back-to-school shopping,
up 13% from 2018.
Average
number
of
garments parents
plan to purchase.
of back-to-school
purchases
completed
before the
first day of school.
2
3
parents also purchase
clothes for themselves.
56
Decide what clothing
to buy together with
their children.
percent
Plan to buy back-to-school
clothing in-store, rather than
online, down from 78% in 2014.
11
months
Average expected life
of BTS clothing.
80%
Prefer their children
wear clothing made of
cotton.
50%
Longer expected life for
clothing made of cotton.
88%
Would pay more for at
least one performance
feature, such as
durability enhancement
or stain resistance.
Cotton Incorporated’s Lifestyle Monitor™ survey. ©2019 Cotton Incorporated.