COVID-19
& CONSUMER CONCERNS
AGE
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
45+
25-44
14-24 18%
40%
56%
Consumers are seeking out comfort:
54% 54% 80% 79%
Cooking
More
Often
Eating
Comfort Food
More Often
Wearing
Comfortable
Clothes
Just Want to
Curl Up in a
Cozy Bed
Consumers rate clothing made from cotton the
most comfortable and the safest.
Cotton
Spandex
Polyester
Rayon/
Viscose
Clothing Made From
Very Comfortable Very Safe
(Top 2 of 6pt Scale)
70%
55%
27%
28%
22%
23%
16%
17%
66%
72%
57%
of consumers say
they feel “very afraid
these days”
WOMEN
MEN
36%
Consumers are split, with just as many
spending more as spending less:
spending more than
before the pandemic
34%
spending less than
before the pandemic
30%
spending about the same
as before the pandemic
Groceries and
Household Supplies
are the largest categories
for extra spending.
57%
48%
32%
of consumers are shopping
online more than before the
pandemic
62%
60%
59%
Reading/Watching
the News
Social Media sites
such as Facebook &
Twitter
Streaming
Movies or TV
Consumers are spending extra time
online doing the following activities:
63%
expect this experience to
change the way they shop
in the future.
For More Information Contact: Corporate Strategies & Insights at Mark[email protected]
Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers
conducted on March 20, 2020.
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
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