Consumers are becoming more comfortable
shopping for clothes online, but still look forward to
shopping in physical stores.
26% 37%
WAVE 2WAVE 1
64%
excited to shop for
clothes in physical stores
68%
will buy more clothing
online in the future
COVID-19
& CONSUMER CONCERNS IN
THINGS TO KNOW ABOUT...
MEXICO
SECOND
WAVE
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in Mexico
conducted on March 24-25, 2020 (Wave 1) and April 28-29, 2020 (Wave 2).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
AGE
84%
89%
45+
25-44
14-24
24%
49%
71%
73%
49%
49%
WAVE 1, MARCH 24-25 WAVE 2, APRIL 28-29
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
look to face masks to
protect them
likely to look for cotton
in face masks
85%
As the pandemic goes on, consumers are
conserving their finances.
are trying to limit the
money they spend.
WAVE 1 WAVE 2
Spending More Spending
Less
Spending About
The Same
50%
21%
29%
47%
32%
17%
80%
plan to purchase clothing
in the next 3 months
Items that consumers plan to puchase in the future:
72%
Expect this experience to change the way
they shop in the future.
WAVE 1
80%
WAVE 2
53%
intimate
apparel
47%
casual
pants
47%
t-shirts
52%
denim
jeans
Online shopping is up with stores closed.
% shopping online more than before the pandemic