For More Information Contact: Corporate Strategy & Insights at [email protected]
¹Cotton Incorporated’s Garment Label Consumer Survey, a survey of 1,000 U.S. consumers conducted on July 24, 2020.
²Cotton Incorporated’s Laundering and Face Mask Consumer Survey, a survey of 500 U.S. consumers conducted on September 10, 2020.
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
THINGS TO KNOW ABOUT...
GARMENT
CARE & LABELS
AVERAGE LOADS OF LAUNDRY
DONE PER WEEK
²
OF CONSUMERS SAY
CLOTHING MADE OF COTTON
IS EASIER TO WASH
²
70%
AVERAGE AGE
CONSUMERS START
DOING THEIR OWN
LAUNDRY
²
YEARS
OLD
15
63%
SAY THEY ARE LIKELY TO
THROW A GARMENT AWAY
AFTER IT WAS DAMAGED
IN THE WASH
¹
IMPORTANCE OF GARMENT
CARE LABELS
79%
OF CONSUMERS WERE
TAUGHT TO CHECK THE
GARMENT CARE LABEL BEFORE
WASHING CLOTHING
²
77%
OF CONSUMERS LOOK TO
THE GARMENT CARE LABEL TO
KNOW HOW TO WASH
CLOTHING
¹
69%
OF CONSUMERS SAY
GARMENT CARE INSTRUCTIONS
ARE IMPORTANT TO CLOTHING
PURCHASE DECISION
²
76%
OF CONSUMERS
SAY THE
GARMENT CARE
LABEL IS AN
IMPORTANT
SOURCE OF
INFORMATION
¹
IF THERE WERE NO CARE LABEL
68%
CONSUMERS
ALSO HOLD
RESPONSIBLE
¹
:
18%
GOVERNMENT
REGULATORY AGENCIES
14 %
APPLIANCE
COMPANIES
14 %
DETERGENT
COMPANIES
12 %
FIBER/TEXTILES
INDUSTRY
OF CONSUMERS EXPECT TO
HAVE MORE GARMENTS
RUINED IN THE WASH
¹
75%
OF CONSUMERS WOULD
HOLD THE CLOTHING
INDUSTRY RESPONSIBLE
¹
65%
OF CONSUMERS BELIEVE THAT
CLOTHING WOULD NOT LAST AS
LONG IF GARMENT LABELS WERE
NO LONGER INCLUDED
¹