50%
say they have been
impacted by shortages in
the supply chain
CONSUMERS ADJUST SHOPPING HABITS
Buying less or putting off purchase:
consumers are
personally very
concerned about
the economy
(among those who are concerned, N=852)
TOP CONCERNS
SUPPLY CHAIN
CONSUMERS
& INFLATION
ACTIONS TAKEN TO GET PRODUCTS NEED/WANT
(among impacted, N=483)
THINGS TO
KNOW ABOUT...
53%
Research online where
to find products in stock
Ask friend and family for
help finding products
Try new brand or similar
product
47%
45%
Taking better advantage of sales, discounts,
promotions
Shopping online to avoid trips to the store
Spending more time researching what I plan to buy
82%
17%
1%
SLIGHT
MODERATE
SEVERE
32%
Prices on everyday goods
(groceries & household items)
39%
Wages/salary keeping
up with cost of living
47%
47%
31%
39%
*Clothes for
myself
34%
CHINA
Cost of
healthcare
35%
Availability
of items
33%
Entertainment
36%
*expect to buy clothes
before the end of the year
74%
WAVE TWO
40%
45%
wave 1
wave 2
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s Inflation & Supply Chain Survey, N=1,000 counducted on Jul 2022 (Wave 1), Aug/Sep (Wave 2).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
Electronics
46%
Major
purchases
Jul ‘22
Aug/Sep ‘22