CONSUMERS
& INFLATION
ACTIONS TAKEN TO GET PRODUCTS NEED/WANT
(among impacted, N=745)
THINGS TO
KNOW ABOUT...
50%
74%
say they have been
impacted by shortages in
the supply chain
Research online where
to find products in stock
(among those who are concerned, N=930)
Stock up on essentials
when I find them
Try new brand or similar
product
49%
43%
How consumers shop differently now:
Shopping online to avoid trips to the store
Taking better advantage of sales, discounts, promotions
Spending more time researching what I plan to buy
TOP CONCERNS
63%
31%
6%
SLIGHT
MODERATE
SEVERE
43%
Wages/salary keeping
up with cost of living
CONSUMERS ADJUST SHOPPING HABITS
47%
32%
Buying less or putting off purchases:
35%
CHINA
Potential for
recession
38%
Availability
of items
37%
WAVE THREE
consumers
are
personally
very
concerned
about the
economy
40%
45%
wave 1 wave 2
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated’s Inflation & Supply Chain Survey, N=1,000 counducted on Jul 2022 (Wave 1), Aug/Sep 2022 (Wave 2), October 25, 2022 (Wave 3).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.
Electronics
36%
Accessories
53%
Jul ‘22
Sep ‘22
wave 3
Oct ‘22
64%
Entertainment
53%
say current economic situation
will impact holiday shopping
64%
SUPPLY CHAIN