GLOBAL CONSUMER
INSIGHTS
GLOBAL LIFESTYLE MONITOR: INDONESIA, THAILAND, AND VIETNAM
ONLINE SHOPPING GROWTH
DRIVEN BY SMARTPHONES
Percent who prefer using a smartphone to:
Browse Clothing
2 018
26
%
2 0 21
57
%
Purchase Clothing
2 018
6
%
2 0 21
26
%
RETAIL STORES SHOPPED FOR CLOTHING
In-StoreOnline
Street Markets
Department
Online Only
Mass Merchant
Sporting Goods
82
%
75
%
14
%
57
%
70
%
81
%
17
%
34
%
Other People
Friends & colleagues, Family,
People you see on the street
75
%
Brand and retailer websites,
Retailer email and apps,
Social media, Blogs
Online
65
%
In-store displays, Salespeople,
Catalogs, Store fliers
Retailer Marketing
73
%
Traditional Media
SOURCES FOR CLOTHING IDEAS
TV, Magazines, Celebrities
59
%
PRIMARY PURCHASE DRIVERS
Important to clothing purchase:
COMFORT
91
%
FIT
88
%
DURABILITY
85
%
QUALITY
87
%
83%
Shop for
clothing online
COTTON CLOTHING BEST DESCRIBED AS
44
%
usually check fiber
content labels before
purchasing clothing
75
%
prefer cotton
or cotton
blends for their
most-worn
clothing
88
%
Temperature
Control
91
%
Antimicrobial
PERFORMANCE APPAREL
Likely to Pay More for Everyday Clothing With:
90
%
Durability
Enhancement
90
%
Fade
Resistance
MOST COMFORTABLE
62
%
MOST SUSTAINABLE
68
%
MOST AUTHENTIC
72
%
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor Survey, a biennial consumer research study.
In the 2021 survey approximately 12,000 consumers (1,000 consumers in each of 12 countries) were surveyed.
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND • TURKEY • VIETNAM • UNITED KINGDOM
© 2022 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL LIFESTYLE MONITOR SURVEY
INFO: [email protected] LIFESTYLEMONITOR.COTTONINC.COM