55%
58%
58%
black friday
48%
cyber Monday
Holiday Shopping
U.S. 2024
‘Tis the Season for Shopping
In-Store
Online
Average amount planning to
spend on holiday gifts
$956
$747
2020 2024202320222021
$914
$844
$725
$661
$834
60%
say the economy
will impact holiday
shopping
48%
Online
&
plan to do their holiday shopping
in a physical store, because....
see/touch/feel clothing
before they buy
get ideas of what
to buy
puts them in the
holiday spirit
50%
45%
41%
68%
Consumers plan
to purchase gifts
for an average of
7 people.
8 Gifts
5 Gifts
Clothing
Consumers plan to buy the following as gifts...
Cosmetics/Beauty ItemsToysGift Cards Footwear
59% 29%38%52% 27%
69%
of consumers say they
would like to receive
clothing as a gift this
holiday season.
57% t-shirts 37% sweaters 37% sleepwear
36% jeans 34% outerwear
Look for cotton
when shopping for
clothing gifts
because....
59% soft
76% comfortable
52% quality fabric
57% feels good
52% durable
42% breathable
Clothes: Gifted in Style
57%
For More Information Contact: Corporate Strategy & Insights at [email protected]
Source: Cotton Incorporated Lifestyle Monitor
TM
Survey, 2024
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2024 Cotton Incorporated.