Cotton Incorporated
Company History
Cotton Incorporated has had many notable achievements since it was established in 1970; particularly helping cotton regain market share that had been lost to the emergence of competitive synthetic fibers in the 1960s and 1970s.
Like the Company itself, Cotton Incorporated milestones touch every link on the supply chain and range from: identifying efficiencies to increase production yields and reduce production costs; improving fiber quality; creating new quality cotton products; the pioneering direct-to-consumer commodity marketing; and introducing one of the most enduring American marketing campaigns. These milestones and ones yet to come are hallmarks of Cotton Incorporated commitment to ensuring cotton remains a viable and preferred fiber choice.
Company Timeline
The timeline describes some of the more notable Cotton Incorporated milestones and strategic initiatives, which have helped the company achieve cotton’s current share of the home and apparel textile markets.