FIT
90
%
QUALITY
89
%
DURABILITY
88
%
FINISH
89
%
GLOBAL CONSUMER
INSIGHTS
GLOBAL LIFESTYLE MONITOR: INDIA
PRIMARY PURCHASE DRIVERS
Important to clothing purchase:
COTTON CLOTHING BEST DESCRIBED AS
PERFORMANCE APPAREL
Likely to Pay More for Everyday Clothing With:
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor Survey, a biennial consumer research study.
In the 2021 survey approximately 12,000 consumers (1,000 consumers in each of 12 countries) were surveyed.
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND • TURKEY • VIETNAM • UNITED KINGDOM
© 2022 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL LIFESTYLE MONITOR SURVEY
INFO: [email protected] LIFESTYLEMONITOR.COTTONINC.COM
ONLINE SHOPPING SHIFTS TO SMARTPHONES
Percent who prefer using a smartphone to:
RETAIL STORES SHOPPED FOR CLOTHING
SOURCES FOR CLOTHING IDEAS
Browse Clothing
2 018 2 0 21
19
%
45
%
Purchase Clothing
2 018 2 0 21
11
%
18
%
73%
Shop for
clothing online
In-StoreOnline
Department
Discount
Tailor
Mass Merchant
Street Market
79
%
13
%
64
%
23
%
73
%
7
%
76
%
67
%
17
%
Traditional Media
Other People
Friends & colleagues, Family,
People you see on the street
TV, Magazines, Celebrities
Brand and retailer websites,
Retailer email and apps,
Social media, Blogs
Online
65
%
57
%
55
%
In-store displays, Salespeople,
Catalogs, Store fliers
Retailer Marketing
57
%
MOST COMFORTABLE
71
%
LASTS THE LONGEST
71
%
MOST SUSTAINABLE
81
%
88
%
prefer cotton
or cotton
blends for their
most-worn
clothing
Fade
Resistance
88
%
90
%
Durability
Enhancement
91
%
Temperature
Control
90
%
Sweat Hiding
Technology