COMFORT
84
%
FIT
63
%
QUALITY
69
%
DURABILITY
76
%
GLOBAL CONSUMER
INSIGHTS
GLOBAL LIFESTYLE MONITOR: MEXICO
PRIMARY PURCHASE DRIVERS
Important to clothing purchase:
COTTON CLOTHING BEST DESCRIBED AS
PERFORMANCE APPAREL
Likely to Pay More for Everyday Clothing With:
Source: Cotton Council International and Cotton Incorporated’s Global Lifestyle Monitor Survey, a biennial consumer research study.
In the 2021 survey approximately 12,000 consumers (1,000 consumers in each of 12 countries) were surveyed.
CHINA • COLOMBIA • GERMANY • INDIA • INDONESIA • ITALY • JAPAN • MEXICO • THAILAND • TURKEY • VIETNAM • UNITED KINGDOM
© 2022 COTTON COUNCIL INTERNATIONAL AND COTTON INCORPORATED’S GLOBAL LIFESTYLE MONITOR SURVEY
INFO: [email protected] LIFESTYLEMONITOR.COTTONINC.COM
BROWSING FOR CLOTHING ONLINE GROWS
Percent who prefer shopping online to:
Browse Clothing
2 018
27
%
2 0 21
48
%
Purchase Clothing
2 018
23
%
2 0 21
21
%
50%
Shop for
clothing online
RETAIL STORES SHOPPED FOR CLOTHING
In-StoreOnline
Street Markets
Chain
Mass Merchant
Independent
Department
73
%
4
%
67
%
4
%
4
%
54
%
60
%
60
%
Brand and retailer websites,
Retailer email and apps,
Social media, Blogs
Online
58
%
In-store displays, Salespeople,
Catalogs, Store fliers
Retailer Marketing
80
%
Traditional Media
SOURCES FOR CLOTHING IDEAS
Other People
Friends & colleagues, Family,
People you see on the street
TV, Magazines, Celebrities
51
%
47
%
MOST COMFORTABLE
72
%
LASTS THE LONGEST
74
%
MOST SUSTAINABLE
84
%
83
%
prefer cotton
or cotton
blends for their
most-worn
clothing
33
%
usually check fiber
content labels before
purchasing clothing
70%
Antimicrobial
72%
Fade
Resistance
65%
Durability
Enhancement
68%
Temperature
Control