19%
Most consumers are spending less money
than before the pandemic:
spending more than
before the pandemic
63%
spending less than
before the pandemic
19%
spending about the same
as before the pandemic
Cotton
Spandex
Polyester
Rayon/
Viscose
Clothing Made From
Very Comfortable Very Safe
(Top 2 of 6pt Scale)
72%
67%
15%
11 %
11 %
11 %
13%
12%
76% 66% 61% 46%
Cooking
More
Often
Eating
Comfort Food
More Often
Wearing
Comfortable
Clothes
Just Want to
Curl Up in a
Cozy Bed
45+
25-44
14-24 30%
58%
76%
Consumers rate clothing made from cotton the
most comfortable and the safest.
45+
25-44
14-24
COVID-19
& CONSUMER CONCERNS IN
AGE
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
Consumers are seeking out comfort:
80%
89%
72%
of consumers say
they feel “very afraid
these days”
WOMEN
MEN
28%
of consumers are shopping
online more than before the
pandemic
Consumers are spending extra time
online doing the following activities:
70%
expect this experience to
change the way they shop
in the future.
For More Information Contact: Corporate Strategies & Insights at Mark[email protected]
Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in Italy
conducted on
March 20th & 21st, 2020.
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
10 THINGS TO KNOW ABOUT...
ITALY
Groceries and
Household Supplies
are the largest categories
for extra spending.
50%
42%
81%
74%
66%
Reading/Watching
the News
Video/Audio
chats with friends
and family
Watching videos on
platforms such as
Facebook.