CONSUMERS
& INFLATION
THINGS TO
KNOW ABOUT...
MEXICO
WAVE EIGHT
63%
66%
64%
74%
For More Information Contact: Corporate Strategy & Insights at MarketInformation@cottoninc.com
Source: Cotton Incorporated’s Inflation & Supply Chain Survey, N=1,000 conducted on July 2022 (Wave 1), September 2022 (Wave 2),
October 2022 (Wave 3), January 2023 (Wave 4), June 2023 (Wave 5), October 2023 (Wave 6), Feburary 2024 (Wave 7), August 2024 (Wave 8), .
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2024 Cotton Incorporated.
% DONE IN PAST YEAR:
(among those who are concerned, N=920)
TOP CONCERNS
46%
Wages/salary
keeping up with
cost of living
% very
concerned
about the
economy
wave 1 wave 2 wave 3
SHOPPING BEHAVIORS
wave 4
wave 5 wave 6 wave 7
wave 8
35%
Cost of
healthcare
of consumers have at least
one extreme worry
MEETING
LONG-TERM
FINANCIAL GOALS
BEING ABLE TO
AFFORD HEALTH
CARE
27%
53%
REDUCING
MY
SAVINGS
27%
25%
85%
Purchased
clothes on
sale
56%
Prices on
everyday
goods
55%
59%
63%
52%
GOING
INTO
DEBT
25%
60%
Repaired an
item of clothing
to extend use
Jul ‘22 Sep ‘22 Oct ‘22 Jan‘23 Jun‘23 Oct‘23 Feb‘24 Aug‘24
[TOP BOX OUT OF 6]
54%
Purchased
clothes via
social media