Consumers rate clothing made from cotton the
most comfortable and the safest.
Cotton
Spandex
Polyester
Rayon/
Viscose
Clothing Made From
Very Comfortable Very Safe
(Top 2 of 6pt Scale)
67%
67%
45%
41%
24%
26%
25%
24%
77% 69% 68% 53%
Cooking
More
Often
Eating
Comfort Food
More Often
Wearing
Comfortable
Clothes
Just Want to
Curl Up in a
Cozy Bed
45+
25-44
14-24 46%
45%
51%
COVID-19
& CONSUMER CONCERNS IN
AGE
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
Consumers are seeking out comfort:
57%
61%
53%
of consumers say
they feel “very afraid
these days”
WOMEN
MEN
62%
of consumers are shopping
online more than before the
pandemic
Consumers are spending extra time
online doing the following activities:
70%
expect this experience to
change the way they shop
in the future.
For More Information Contact: Corporate Strategies & Insights at MarketInformation@cottoninc.com
Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in China
conducted on March 20, 2020.
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
10 THINGS TO KNOW ABOUT...
CHINA
Consumers are split, with similar numbers
spending more as spending less:
45%
spending more than
before the pandemic
38%
spending less than
before the pandemic
17%
spending about the same
as before the pandemic
Household Supplies and
Food/Product deliveries
are the largest categories for
extra spending.
61%
60%
87%
87%
76%
Reading/Watching
the News
Social media sites
such as Weibo or
WeChat
Video/audio chats
with family and
friends