69%
68%
65%
Reading/Watching
the News
Watching videos
on platforms such
as Facebook
Streaming
Movies or TV
Half of consumers are spending more
money than before the pandemic:
50%
spending more than
before the pandemic
21%
spending less than
before the pandemic
29%
spending about the same
as before the pandemic
Consumers rate clothing made from cotton the
most comfortable and the safest.
Cotton
Spandex
Polyester
Rayon/
Viscose
Clothing Made From
Very Comfortable Very Safe
(Top 2 of 6pt Scale)
72%
67%
29%
26%
29%
21%
24%
19%
66% 54% 47% 32%
Cooking
More
Often
Eating
Comfort Food
More Often
Wearing
Comfortable
Clothes
Just Want to
Curl Up in a
Cozy Bed
45+
25-44
14-24 24%
49%
49%
45+
25-44
14-24
COVID-19
& CONSUMER CONCERNS IN
AGE
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
Consumers are seeking out comfort:
59%
64%
55%
of consumers say
they feel “very afraid
these days”
WOMEN
MEN
26%
of consumers are shopping
online more than before the
pandemic
Consumers are spending extra time
online doing the following activities:
72%
expect this experience to
change the way they shop
in the future.
For More Information Contact: Corporate Strategies & Insights at Mark[email protected]
Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 consumers in Mexico
conducted on
March 24th & 25th, 2020.
AMERICA’S COTTON PRODUCERS AND IMPORTERS.
Service Marks/Trademarks of Cotton Incorporated. ©2020 Cotton Incorporated.
10 THINGS TO KNOW ABOUT...
MEXICO
Groceries and
Household Supplies
are the largest categories
for extra spending.
58%
57%