COVID-19
& CONSUMER CONCERNS IN THE
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on Mar 2020 (Wave 1),
Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7).
THINGS TO KNOW ABOUT...
U.S.
WAVE
SEVEN
CONSUMERS COPE WITH NEW SURGE
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
% very concerned:
with kids in the home
w/o kids in the home
73%
71%
59%
69%
63%
56%
61 %
37%
Wave 1
(Mar 2020)
Wave 2
(Apr 2020)
Wave 3
(Sep 2020)
Wave 4
(Nov 2020)
Wave 5
(Mar 2021)
Wave 6
(May 2021)
Wave 7
(Aug 2021)
54%
61 %
64%
65%
58%
58%
68%
46%
61 %
55%
51 %
44%
71%
16-24 25-44 45+
Parents in particular are concerned
75%
48%
are very concerned about
the Delta and other variants
Consumers would like retail businesses to:
Require face masks for all customers.
51%
Ensure all staff wear face masks.
51%
Ensure all staff are fully vaccinated.
40%
Offer online ordering with
curbside or in-store pickup.
40%
64%
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2021 Cotton Incorporated.
Consumers Expect to Spend More
plan to purchase
clothing in the next
three months
Reasons for next purchase:
% spending more or the same amount on
clothing since the start of the pandemic
Newness (new style/brand)
47%
W1 W2 W3
W4
W5 W6 W7
71%
Dress Tops, Bottoms,
or Blazers
47%
T-shirts & Denim Jeans
42%
Activewear & Athleisure
40%
Casual Tops & Bottoms
40%
52%
Occasion (return to work, workout)
31%
Replacement (replace worn out item)
31%
Comfort (item more comfortable)
29%
Loungewear
(Sweats, Leggings)
53%
45%
62%
63%
56%
72%
66%