DENIM JEANS
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
NETHERLANDS EDITION
Purchase Intention
€477
million in 2021
€582
million in 2026
(5 year growth 22%)
NETHERLANDS: Planning to purchase
more, same, less denim jeans this year
Top
Purchase
Drivers
Same
More
Less
26%
63%
11%
9
Size of Denim Jeans Market
1
Dutch own an
average of 9 pairs of
denim jeans
Where do you get
inspiration for a new
pair of jeans?
Where Dutch consumers
are planning to purchase
this year:
All/mostly
in-store
52%
24%
Equally in-store/online
24%
All/mostly
online
Online
In-store window
displays
Friends/Family
Social Media
Fit
Comfort
Durability
Quality
Price
Has COVID changed
how regularly you
wear denim jeans:
Wearing these styles a lot more often than before pandemic:
79%
Favorite
fiber to
wear for
jeans:
Polyester
Rayon
12%
9%
Cotton
Wearing
more
19%
Wearing
the same
Wearing
less
57% 23%
Baggy/Loose
26%
Boyfriend
28%
Wide Leg
31%
Relaxed
17%
Flare
35%
Compared to manmade
fibers, jeans made with
cotton are the...
Highest quality
63%
Most authenic
62%
Reliable/trustworthy
61%
60%
Longest lasting
57%
Most fashionable
For More Information Contact: Corporate Strategy & Insights at [email protected]
“CCI & Cotton Incorporated's 2021 Global Denim Survey” n=1,000 Dutch consumers age 18-60.
The survey was also conducted in China, France, Germany, India, Italy, Mexico, Spain, U.K., U.S.
1
Euromonitor International
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.