COVID-19
& CONSUMER CONCERNS IN
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on Mar 2020 (Wave 1),
Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5), May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7),
Oct 2021 (Wave 8), Dec 2021 (Wave 9).
THINGS TO KNOW ABOUT...
MEXICO
WAVE
NINE
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2022 Cotton Incorporated.
Percentage who are very concerned about the
COVID-19 coronavirus pandemic (by age):
CONSUMERS EMERGE FROM QUARANTINE, CAUTIOUSLY
16-24 25-44 45+
Wave 1
(Mar ‘20)
0
20
40
60
80
Wave 2
(Apr ‘20)
Wave 3
(Sep ‘20)
Wave 4
(Nov ‘20)
Wave 5
(Mar ‘21)
Wave 6
(May ‘21)
Wave 7
(Aug ‘21)
Wave 8
(Oct ‘21)
Wave 9
(Dec ‘21)
57%
71%
67%
Go to work or
school in person
say they are restless to be
out among people again
58%
Shop for clothing in
physical stores
Percent of consumers who currently
do the following:
Hang out at
the mall
30%
58%
37%
60%
16%
45%
Wave 6
(May 2021)
Wave 9
(Dec 2021)
T-shirts &
Denim Jeans
Clothing Spending Climbs
% spending more on clothing since the
start of the pandemic
55%
41%
63%
54%
52%
59%
58%
71%
73%
W1 W2 W3
W4
W5 W6 W7 W8 W9
Loungewear
(Sweats,
Leggings)
As Consumers Look to Dress Up
and Go Out, Comfort Remains
a Priority
29% 48%
40% 47%
66%
42%
43% 40%
Activewear &
Athleisure
37% 40%
Dress Pants,
Shirts or
Blazers
Most Worn
in Nov.
Plan to
Purchase
Casual Tops
& Bottoms