Clothing Spending Dips
% spending more or the same on
clothing since the start of the pandemic
55
%
41
%
63
%
54
%
52
%
59
%
58
%
71
%
73
%
64
%
say it take
community a
long time to
heal
83
%
COVID-19
THINGS TO
KNOW ABOUT...
& CONSUMER CONCERNS IN
MEXICO
WAVE TWELVE
COPING WITH THE LATEST SURGE
Wave 1
Mar ‘20
W2
May ‘20
W3
Sep ‘20
W4
Nov ‘20
W5
Feb ‘21
W6
May ‘21
W7
Aug ‘21
W8
Oct ‘21
W9
Dec ‘21
W10
Mar ‘22
W 12
Jul‘22
W 11
May ‘22
55
%
65
%
65
%
66
%
74
%
64
%
57
%
45
%
54
%
65
%
64
%
77
%
Occasions for Purchase:
A special occasion
Exercise/ Recreation
41
%
30
%
Hanging around the house
30
%
Going out/ Socializing
44
%
Work
55
%
Recent Purchases:
March
‘22
July
‘22
33
%
44
%
Dress
clothing
36
%
34
%
Casual
clothing
T-shirts &
Denim Jeans
43
%
63
%
Loungewear
35
%
35
%
Top Pandemic Concerns:
Inflation/ The
economy
A new COVID
surge
Physical and
mental health
47
%
47
%
44
%
% who are very concerned about the
COVID-19 pandemic:
Concern Drops
62
%
47
%
Athletic
clothing
W1 W2 W3
W4
W5 W6 W7 W8 W9 W10
W 11 W 12
63
%
62
%
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 Mexican consumers conducted on
Mar 2020 (Wave 1), Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5),
May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7), Oct 2021 (Wave 8), Dec 2021 (Wave 9), Mar 2022 (Wave 10).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
©2022 Cotton Incorporated.