Percentage who are very concerned about
the COVID-19 coronavirus pandemic:
Wave 1
Mar ‘20
W2
Apr ‘20
W3
Sep ‘20
W4
Nov ‘20
W5
Mar ‘21
W6
May ‘21
W7
Aug ‘21
W8
Oct ‘21
W9
Dec ‘21
W10
Mar ‘22
COVID-19
THINGS TO
KNOW ABOUT...
& CONSUMER CONCERNS IN THE
U.S.
WAVE TWELVE
CONSUMERS TRY TO MOVE ON
say it is going to take
their community a
long time to heal
after the past 2 years
77
%
say the pandemic
has taken a toll
on mental health
67
%
Occasions for Purchase:
Exercise/ Recreation
40
%
Hanging around the house
39
%
A special occasion
38
%
Going out/ Socializing
44
%
Work
42
%
W 12
Jul‘22
W 11
May ‘22
58
%
62
%
58
%
65
%
59
%
55
%
42
%
47
%
44
%
76
%
64
%
64
%
Loungewear
T-shirts &
Denim Jeans
Clothing Spending Dips
Recent Purchases:
% spending more or the same amount on
clothing since the start of the pandemic
53
%
47
%
51
%
41
%
38
%
39
%
22
%
33
%
Athletic
clothing
26
%
32
%
W1 W2 W3
W4
W5 W6 W7 W8 W9 W10
Dress
clothing
March
‘22
July
‘22
Casual
clothing
53
%
45
%
62
%
63
%
56
%
72
%
66
%
77
%
80
%
67
%
W 11 W 12
58
%
59
%
Top Pandemic Concerns:
Inflation/
The economy
Physical and
mental health
Personal
finances
A new
COVID surge
53
%
37
%
34
%
33
%
For More Information Contact: Corporate Strategy & Insights at [email protected]
Sources: Cotton Incorporated’s COVID-19 Consumer Response Survey, a survey of 500 U.S. consumers conducted on
Mar 2020 (Wave 1), Apr 2020 (Wave 2), Sep 2020 (Wave 3), Nov 2020 (Wave 4), Mar 2021 (Wave 5),
May 2021 (Wave 6, n=1,000), Aug 2021 (Wave 7), Oct 2021 (Wave 8), Dec 2021 (Wave 9),
Mar 2022 (Wave 10), May 2022 (Wave 11), Jul 2022 (Wave 12).
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated.
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