Most Recent Purchase
Purchase Drivers (Sheets Only)
Fiber Preference
SHEETS & BEDDING
COTTON INCORPORATED’S
SUPPLY CHAIN INSIGHTS
U.S.: WHAT CONSUMERS LOOK FOR IN SHEETS & BEDDING
Top reasons for recent purchase:
26%
18%19%
To replace old
ones
Upgrading
Just
wanted it
How purchased:
19%
For a new style,
color, or pattern
52%
6%
42%
In a physical
store
Online
Curbside or
in-store pickup
79%
are very satisfied with
most recent purchase
Reasons for satisfaction:
40%
21%
12%
Comfort/
Softness/Texture
Style/Pattern/Color
Fabric/Material
Quality
Softness
Durability/How
long they last
Comfort
Quality
Makes a difference for comfort
How soft or fluffy it feels
Ability to keep me warm or cool
say it is very
important to know
the fiber content of
sheets and bedding
63%
Reasons it is important (sheets only):
49%
54%
49%
48%
7 10
consumers are likely to
look for home textiles
described as 100% cotton
OUT
OF
of consumers say
quality sheets
and bedding
can help you
sleep better
87%
For More Information Contact: Corporate Strategy & Insights at [email protected]
Cotton Incorporated’s 2023 Home Textiles Survey, conducted on February 6, 2023, with 1,000 U.S. consumers who purchased home
textiles within the last year.
AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. ©2023 Cotton Incorporated.