ONLINE SHOPPING
& FIBER CONTENT
COTTON INCORPORATED’S
|
SUPPLY CHAIN INSIGHTS
Consumers do an
average of 4 loads
of laundry per
week
More people separate
laundry by color, type, or
other means (59%) than wash
everything together (41%)
34%
save money
38%
prevent shrinking
31%
clothes last longer
22%
better for environment
47%
washing home textiles
46%
sanitizing clothing or bedding
46%
laundry is extra dirty
41%
all items are white
46%
prevent bleeding
Consumers say they
use cold water to
Consumers say they use
warm or hot water when
Cold is the most popular temperature setting; consumers wash an average of
of loads in
cold water
of loads in
warm water
of loads in
hot water
44%
32% 21%
Who is most likely to separate laundry?
67%
Gen X
66%
Boomer
48%
Gen Z
55%
Millennial
OLDER
YOUNGER
WATER TEMPERATURE
COTTON INCORPORATED’S
& LAUNDERING HABITS
WATER TEMPERATURE & LAUNDERING HABITS
INFO: [email protected] LIFESTYLEMONITOR.COTTONINC.COM
Men (52%) are
more likely to use
pre-set cycles than
women (41%)
Consumers estimate the temperature for cold and tap cold laundry
settings to be between 40-60°F, warm to be 60-80°F.
It is somewhat more
popular for consumers to
customize machine
settings (56%) than to use
pre-set cycles (44%)
77% of consumers tend
to think that cold/tap
cold water is best for
the environment
Those in the North-
east and Midwest
estimate the hot
water setting to be
between 80-100°F.
Those in the
South and West
estimate hot to
be 100-120°F.
Cold
55%
Warm
or Hot
45%
Which temperature do consumers
think is best for clothing?
All content sourced from Cotton Incorporated’s 2022 Laundering & Microplastics
survey, conducted with 1000 U.S. consumers conducted March 2022.
©2022 Cotton Incorporated.
30%
48% of consumers did not cite
any issues when thinking of
laundry and the environment.
26%
16%
Water Usage
Detergent &
the Chemicals
Wastewater
Among those with issues, top issues are: