Stay Cool in Cotton as Temperatures Rise
CARY, N.C. – (June 11, 2024) – As the temperature begins to climb, it’s time to update wardrobes with cool and comfortable cotton clothing. Lucky Brand and Cotton Incorporated have partnered for the second year in a row and announced the launch of their “Cool in Cotton” summer collection, featuring a wide range of stylish and breathable garments.
Summer is synonymous with sunshine, beach trips and outdoor activities. However, the rising temperature can make dressing comfortably a challenge. That’s where cotton clothing comes to the rescue. Known for its breathability, cotton is the perfect fabric choice to stay cool and maintain your style during the hot summer months.
Lucky Brand recognizes the importance of staying cool and fashionable during the summer season. It’s extensive collection of cotton clothing for women and men cater to all occasions. From trendy t-shirts and lightweight dresses to breathable shorts, everything consumers need to beat the heat and embrace the summer vibes.
“At Lucky Brand, we expect the unexpected every single day. That’s why we’re excited to bring you our Cool in Cotton collection, a partnership with Cotton Incorporated, offering on-trend and seriously comfortable style,” said Michael DeLillis, EVP Head of Marketing for Lucky Brand and Sparc Group. “We hope they’ll make our customer feel a little more confident to take some bold chances this summer and make their own luck.”
“Lucky Brand’s Cool in Cotton collection showcases the latest fashion trends, so the wearer can be their authentic self without compromising on comfort or style,” says Marissa Barlin, director of brand partnerships for Cotton Incorporated. “We are creating the ideal vibe with cotton, the fabric of a classic American summer season.”
Consumers can visit The Cotton Shop at LuckyBrand.com and in stores to explore the summer collection and update their wardrobes with cool, comfortable, and stylish cotton clothing. The collaboration runs now through July 11, 2024.
About Lucky Brand:
WEAR LUCKY. FEEL LUCKY. Lucky Brand was founded in 1990 with a spirit of reinvention. Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don’t take life too seriously. Our denim and lifestyle wares portray personality through perfectly imperfect, often American heritage inspired details that bring levity to any look, or situation. Wear Lucky and make good fortune. Feel lucky, and you’ll find it.
Shop Lucky Brand in freestanding store locations across North America, select department stores and on luckybrand.com.
About Cotton Incorporated:
Cotton Incorporated is the research and promotion company for upland cotton. Funded by U.S. cotton growers and importers of Upland cotton-containing products, the not-for-profit organization’s mission is to increase the demand for and profitability of cotton. As a resource for the cotton industry, Cotton Incorporated conducts or oversees more than 450 research and educational projects in an average year. Research areas range from the development of agricultural and textile innovations to analyses of commodity and market data. For more information or to learn more, follow along on Facebook, Instagram, X (formerly Twitter), Pinterest, and YouTube.
For media inquiries, please contact:
Ryan Vulcan, associate director of corporate communications for Cotton Incorporated
Email: RVulcan@nullCottonInc.com
Images Courtesy of Lucky Brand