Moisture Management
Consumers prefer the comfort and softness of cotton over synthetic fibers, however cotton’s natural absorbency can often be a negative in performance apparel. Through the adoption of moisture management innovations for cotton, like TransDRY® and WICKING WINDOWS™ technologies, consumers can enjoy the fast-drying and moisture-wicking performance of synthetic fabrics and the comfort and softness of natural cotton.
TransDRY® technology combines the comfort of cotton with moisture wicking performance that rivals any competitive fiber in the market.
TRUE PERFORMANCE.
NOT MARKETING HYPE.
TRANSFERS MOISTURE.
DRIES FASTER.
STAY COOL. NO SWEAT.
ENHANCED PROTECTION.
NATURAL PERFORMANCE.
TransDRY
®
is a patented technology for cotton owned
by Cotton Incorporated. We work with suppliers around
the world to implement the technology within existing
supply chains and we make it easy for brands and
retailers to use the technology on cotton products.
Marketing Resources Available for Use and Inspiration:
• Hangtags and other point-of-sale collateral
• Knit and woven fabric developments
• Licensed technology logo on products that
meet fabric performance criteria
To become a supplier or to feature the TransDRY
®
technology and logo on your products,
contact your Cotton Incorporated account representative.
GLOBAL AVAILABILITY.
Now you can take moisture management one step further. TransDRY
®
technology can be
combined with other chemical and mechanical technologies to achieve the ultimate active
garment for all climates and sports.
Sweat is odorless, but combined with textiles it creates an
environment for odor-causing bacteria to grow. While research
shows cotton washes clean from odors compared to synthetics
3
,
TransDRY
®
technology is compatible with antimicrobial
technologies for an extra layer of protection. Applied at various
stages, these products include yarns embedded with or topical
t
treatments of recycled silver salts and topical treatments that
combine silver, copper and zinc.
TransDRY
®
fabrics treated with a UV blocker perform similar
to sunscreen, protecting from harmful Ultraviolet (UV) rays
and prevent long-term damage from too much exposure. The
UV blocker technology is applied at the fabric stage and can be
combined with the dye step. The technology has been proven
to last through multiple home launderings. Combined with
T
TransDRY
®
technology, wearers can enjoy the comfort of
wicking properties and protection from the sun.
TransDRY
®
technology is designed to keep you cool. But if you
like a little more breeze, cotton fabrics can also be engineered
to offer ventilation. TransDRY
®
knit fabrics can be constructed
using dissolvable yarns or through fabric construction by
intentionally skipping stitches to create ventilating pockets in
fabric. TransDRY
®
woven fabrics can be designed to ventilate
ththrough open weave structures, such as a Leno weave.
Lasering technology is also an option to achieve ventiliation.
In many outdoor conditions, athletes need warmth and
protection from the elements with moisture wicking
performance. Cotton fabrics, such as a single knit jacquard
blister, can be uniquely engineered to increase loft and trap air,
significantly improving the overall insulating capacity of cotton.
Coupled with TransDRY
®
technology, these cotton fabrics offer
a warm and d
a warm and dry microclimate to enhance performance.
Traditional cotton fabrics absorb moisture
rapidly and can quickly become saturated
retaining up to 20-40% more moisture than
synthetic fabrics. However, cotton fabrics
treated with TransDRY
®
technology
redefine what we normally think about
cot
cotton fabrics becoming so wet. Cotton
actually can dry faster than or as fast as
competitors in the market by absorbing
less moisture and spreading it at a faster
rate, allowing it to evaporate quickly.
D
S-
,
13
.
TDRY
®
97%
USDA BP
®
P.
TDRY
®
T
S A I:
• B • J
• C • M
• C • P
• C • P
• D R• D R • S
• G • S K
• H K • T
• I • T
• I • USA
C I
G O:
• N Y, NY, USA
• C, NC, USA
• M C, M
• O, J
• S, C• S, C
• T S T, H K
Many synthetic fabrics become over-saturated and retain moisture next to the skin,
causing a wet, clammy sensation during exercise. TransDRY
®
fabrics can be
constructed to move moisture from the inside of the garment to the outside, in both
horizontal and vertical directions depending on fabric construction. This movement
of moisture can be quantified using industry standardized test methods.
ENGINEERED TO PERFORM.
What is TransDRY® Technology?
ANTIMICROBIAL
UV BLOCKER
VENTILATING
INSULATING
WE CAN ENGINEER A SOLUTION FOR YOU.
SINGLE KNITS – SPREAD DISTANCE AND SPEED
MOVEMENT OF MOISTURE WITH TransDRY® Technology
EXAMPLE: PONTE DI ROMA COTTON FABRIC
Designed to keep you cooler and dry
faster, TransDRY
®
technology combines
the comfort of cotton with moisture
wicking performance that rivals any
competitive fiber in the market.
So check that one off the list on race day.
Cot
Cotton activewear is one item you won’t
have to worry about performing—cotton
is as technically advanced as any fiber in
the activewear market. The best part is,
after the medals are won, cotton will
wash clean of odors
3
and be ready to go
for the next challenge you face.
TransDRY
®
technology for cotton is a patented, high-performance
moisture management application that allows fabrics to wick and
spread perspiration as well as, or better than, most high-tech]
synthetic fabrics. You get the comfort and softness of your favorite
cotton t-shirt along with wicking and fast-drying performance.
Cotton yarns are treated with a special process to make them
water-
water-repellent. The repellent yarns are blended with the right
amount of absorbent cotton yarns to create channels for the
movement of moisture. As a result, TransDRY
®
fabrics do not
become over-saturated during exercise and have a lower overall
absorbent capacity that mimics that of polyester and nylon.
Since the TransDRY
®
technology starts at the yarn stage, the
possibilities to engineer moisture management fabrics are endless.
The technology provides effective moisture management
performance in a variety of product categories. What’s more, the
superior performance gets better throughout the life of the garment.
TDRY
®
C Y
S
S
U C
What Consumers Are Saying
1,2
:
Moisture management
performance that goes
beyond synthetic fibers,
while maintaining the
natural comfort and
softness of cotton.
• Reduces cotton’s absorbent capacity
• Moves moisture away from the body
• Keeps you cooler and drier
• Washes clean of odors
• Versatile across all knit and
woven product categories
DRY TIME EXPLAINED
• The unique construction of absorbent and repellent yarns in TransDRY
®
fabrics reduces the overall absorbent capacity of the fabric.
• Channels are created that allow for greater movement and spread of
moisture. The spread over a larger surface area allows for quicker evaporation.
• The quicker evaporation of sweat, coupled with the natural breathability of
cotton, does two things. It keeps the wearer cooler and it keeps the wearer dryer.
•
• The TransDRY
®
technology allows fabrics to dry faster. Because TransDRY
®
is flexible across many product categories, dry time may vary based on
formulation, fabric construction and finishing process. But don’t worry, it’s
durable throughout the lifetime of the garment.
Prefer activewear to be cotton-rich
seek out moisture management features in activewear
describe cotton activewear as breathable
willing to purchase cotton activewear
that wicks moisture and dries faster
57%
60%
61%
45%
Performance is only one aspect to consider when making
fiber decisions for activewear products. The impact on the
environment is important, too.
Cotton is a natural fiber produced directly from a plant by
Mother Nature herself, not from a barrel of oil like other
competitors in the market4. The natural cotton fiber
biodegrades* at a much quicker rate than polyester and is
considered the safest choice for the environment1,5. The
real challenge is microfiber pollution on the environment
especially rivers, lakes, and streams6.
Choosing the right performance fiber for your activewear
lets your consumer focus on the beauty surrounding them,
not what they are wearing on the trail.
TransDRY® Cotton
30MM, 6.35 MM/SEC
25MM, 5.48 MM/SEC
20MM, 3.20 MM/SEC
Untreated Cotton
Polyester
• Bottomweight
fabrics
• Denim
• Home Textiles
• Seamless and
circular knits
• Socks
• Sweaters
Source: 1 Cotton Incorporated’s Lifestyle Monitor™ Survey; 2 CCI & Cotton Incorporated 2016 Activewear Study; 3 McQueen, Dr. Rachel et al. The Retention and Build-up of Body Odor in Cotton Fabrics: A Field Trial. U of Alberta, 2012.; 4 ASTM 06400 (2010), WSP 513.1, WSP 514.1; 5 Li, Lili; Frey, Margaret; Browning, Kristie. Biodegradability Study on Cotton and Polyester Fabrics. Cornell University, October 2008 -September 2009. 6“Microfiber Pollution and the Apparel Industry,” Patagonia commissioned study by Bren School of Environmental Science and Management at the University of California Berkeley.
• Woven shirting
Learn More at cottonworks.com.